This year’s government work report puts forward: actively respond to the aging population and promote the development of the cause of aging and the pension industry. With the deepening of social aging, as a new mode of providing for the aged, the advantages of intelligent providing for the aged in improving the convenience of providing for the aged and the efficiency of resource allocation are gradually highlighted. China attaches great importance to the development of smart old-age care, and has issued a series of documents, which clearly regards smart old-age care as an important part of China’s old-age care service system. In this regard, Jianyu Yang, deputy to the National People’s Congress, Party Secretary, Chairman and General Manager of China Mobile Zhejiang Company, suggested that we should strengthen product supply, technology and data empowerment, industrial cultivation and other aspects to further meet China’s growing demand for smart old-age care, enhance scene service capabilities, and accelerate the development of China’s smart old-age care industry.
It is reported that the number of elderly people aged 60 and over in China has reached 264 million, accounting for 18.7% of the total population. It is estimated that the number of elderly people over the age of 65 will exceed 300 million during the 14th Five-Year Plan period, accounting for more than twice the proportion of the population in the whole society.
Jianyu Yang introduced that smart pension is an emerging industrial form that takes smart products and information platforms as carriers, faces people’s health and pension service needs, and deeply integrates new generation information technologies such as Internet of Things, big data, cloud computing and artificial intelligence.
In recent years, the market scale of China’s smart pension industry has expanded rapidly and the growth rate is relatively high; More and more enterprises are investing in the smart pension industry, and a number of smart pension demonstration enterprises stand out; The integration of smart pension industry with medical and health industries has been accelerated, and the format has been continuously innovated. The field of smart pension services has gradually extended to services such as telemedicine and personalized health management.
Through extensive investigation and in-depth practice, Jianyu Yang believes that the smart pension industry in China is still in the initial stage of development, and there are still some problems in its construction.
First, the supply of smart pension products is insufficient. The endowment products and services provided by digital and intelligent methods are insufficient, and the products mainly stay in primary applications such as home entertainment and wearable device monitoring, and the product experience is poor, the aging level is low, and the use is unfriendly. New products such as "internet plus Health Service" and "internet plus Nursing Service" urgently needed by the elderly still need to be cultivated.
Second, the level of digital services needs to be improved. The integration, application and innovation of next-generation information technologies such as 5G, artificial intelligence, Internet of Things and big data in the field of old-age services still need to be strengthened. A number of key technologies such as old-age care monitoring and "machine substitution" need to be broken through. Old-age big data lacks unified analysis and processing, there are many gaps in industry standards, and the level of industrial collaborative innovation needs to be improved.
Third, the cultivation of smart pension industry needs to be strengthened. There are only more than 1,800 enterprises in the national smart pension industry, and industrial cultivation needs to be strengthened; Employees generally have low academic qualifications and are older, and their knowledge structure and skills cannot meet the requirements of intelligent old-age care services; The prevention, rectification and publicity of digital fraud for the elderly need to be strengthened.
Jianyu Yang suggested:
The first is to strengthen the supply of products to meet the growing demand for smart old-age care. Implement the demonstration project of science and technology to help the elderly, encourage the popularization and application of wearable and portable old-age monitoring equipment at home, strengthen the research and development of key technologies such as multimodal behavior monitoring, fall protection and high-precision positioning suitable for old-age care, enrich the types of smart old-age products, and improve the intelligent level of products; Promote the aging transformation of Internet applications, support the launch of more smart terminal products and applications for the elderly with simple interface and convenient operation, and effectively lower the threshold for the use of smart products for the elderly.
The second is to strengthen technical empowerment and enhance the ability of smart old-age scene service. Further enlarge the advantages of technology empowerment, promote the demand docking, technical and commercial cooperation between the upstream and downstream of the industry, support the expansion of pension scenarios such as smart nursing homes, smart home-based pensions, and smart old-age restaurants, explore and promote new smart old-age services such as "internet plus Nursing Service" and telemedicine, and establish and improve the standard system for smart and healthy old-age care; Further enlarge the advantages of data empowerment, promote the construction of regional big data platform for healthy old-age care, improve the basic database for old-age care, strengthen the sharing and application of healthy old-age care data, and improve the data analysis capabilities of behavior portraits, behavior monitoring and safety monitoring of the elderly.
The third is to optimize the industrial environment and enlarge and strengthen the modern old-age service industry. Increase investment in smart pension industry, set up special funds, implement government subsidies, organize pilot demonstration projects for smart and healthy pension applications, and guide and promote the popularization of smart pension products and services; Actively support innovation and entrepreneurship in the field of smart old-age care, establish innovative and entrepreneurial service platforms in the field of old-age care such as crowdsourcing, crowdsourcing, public support and crowdfunding, and form a number of ecological incubators and accelerators for smart and healthy old-age care industries; Improve the training system of digital talents in the old-age care industry, speed up the training of compound talents in the old-age care service, and improve the digital literacy of service personnel in the industry; We will strengthen the protection of the rights and interests of the elderly, intensify special efforts to rectify the crimes of pension data disclosure and pension service fraud, and continue to promote the propaganda work of the elderly to prevent digital fraud.